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Toy giant Hasbro has promoted Stephen Davis to the newly created role of executive vp, chief content officer, effective immediately.
He has previously served as president, Hasbro Studios and head of global entertainment and licensing for Hasbro.
In the new role, Davis will be responsible for developing content for Hasbro’s brands across multiple platforms and report to John Frascotti, president of Hasbro Brands.
Davis will also retain oversight of the company’s L.A.-based Hasbro Studios unit, the global licensing and publishing teams and in-house commercial production at Cakemix Studios. He also manages Hasbro’s interest in the Discovery Family cable channel, which was previously known as The Hub and of which partner Discovery Communications has taken control, together with Frascotti.
Davis will also work closely with Hasbro president and CEO Brian Goldner to oversee the company’s recently announced film label, Allspark Pictures, along with such franchise films as Transformers that are produced in partnership with major studios.
“During the past several years, we have been steadily building our omni-screen storytelling capabilities, globally reaching kids and families everywhere that they are consuming content,” said Frascotti. “Today’s appointment not only recognizes the tremendous vision and momentum that Steve has brought to Hasbro Studios and to Hasbro, but also reflects the decision to closer align storytelling to the transformative work our teams are doing to bring branded play to life around the world.”
Said Goldner: “Allspark Pictures is an evolutionary step in our entertainment strategy that allows us greater control of the film process and an increased opportunity to reach multiple audiences including and beyond young children. In Steve’s newly evolved role, we will work together to leverage our extensive experience in TV and film production to develop fresh and compelling movies based on select Hasbro brands for our global audiences.”
The first two movies to be produced under the Allspark Pictures banner are live-action film Jem and the Holograms and a My Little Pony animated feature.
“Storytelling is the power behind successful brand building,” Davis said. “Using great stories and great characters to drive innovation in all that we do is an important strategic differentiator for Hasbro. I look forward to ensuring that our stories continue to connect and engage with today’s consumers around the world, in all forms and formats — across digital, television, animated and live-action films.”
Davis has led Hasbro Studios since its launch in 2009. With the expansion of his portfolio three years later, Davis gained responsibility for all of Hasbro’s global film activities before also taking on responsibility for its global licensing and publishing unit in 2013.
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