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The Hollywood Reporter, entertainment media’s flagship outlet, saw record-breaking audience growth in May, with 21.5 million unique monthly visitors to its website THR.com, representing a 13 percent increase over April and a 50 percent year-over-year rise, according to comScore.
The new high mark for the site, part of a recent growth trend, means THR now ranks above Vanity Fair, Vogue, New York Magazine, Entertainment Weekly, the New York Times arts section, Elle and Refinery29 in online audience. Additionally, THR, which has long been the leader in entertainment business news, topped competitors Variety, Deadline and Los Angeles Times entertainment by 24 percent, 90 percent and 368 percent, respectively, in May.
Together with THR‘s music-focused sister brand Billboard, the Billboard-Hollywood Reporter Media Group recorded its best month ever with 43.7 million monthly U.S. uniques.
“The recent growth online is a great testament to the quality, depth and diversity of The Hollywood Reporter’s content,” THR editorial director Matthew Belloni said. “Congrats to our entire staff for delivering day after day.”
May’s success, part of a recent trend, was fueled by THR‘s comprehensive coverage of the Cannes Film Festival, TV upfronts, the summer movie season and compelling features including an exclusive interview with Billy Bush breaking his silence on Donald Trump’s notorious hot-mic incident; an in-depth oral history of Saturday Night Live‘s latest season; and a breaking-news piece on Justice League director Zack Snyder.
The online traffic landmark comes on the heels of THR‘s fourth consecutive nomination for a National Magazine Award in 2017 and 41 nominations for this year’s Southern California Journalism Awards, set to be handed out on Sunday, including four for journalist of the year and another for best website. The Hollywood Reporter also received a Daytime Emmy nomination for its Close Up With The Hollywood Reporter SundanceTV series, which returns on Sunday.
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