Following last weekend’s release of Hotel Transylvania 3: Summer Vacation, which has already grossed nearly $100 million worldwide, Sony Pictures Virtual Reality and immersive content firm Specular Theory are introducing a VR “rhythm game,” dubbed Hotel Transylvania Popstic.
It’s now available at roughly 500 VR arcades in North America, Europe and China.
The game lets players choose between characters Drac, Mavis or Johnny as DJ and select songs from that character’s playlist. Players then use their dancing skills to hit incoming targets and avoid obstacles, using a Specular Theory-developed VR peripheral called a Stic.
“From the outset, Hotel Transylvania Popstic was designed to work for the growing VR arcade audience. It’s the perfect pairing of a movie brand that families love and a music rhythm game that is as fun to watch as it is to play,” said Jake Zim, senior vp virtual reality at Sony Pictures Entertainment.
Location-based VR is expected to be a billion-dollar business by the end of the year, projects Greenlight Insights.