- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
Hugh Hefner’s personal Playboy collections and quintessential fashion pieces are heading to the auction block.
On Nov. 30 and Dec. 1, Julien’s Auctions will open bidding in Beverly Hills at The Standard Oil Building or online for the late Playboy mogul’s property, after he died in September 2017 at age 91. All proceeds of the sale will go to the Hugh M. Hefner Foundation, supporting First Amendment rights and “rational” sex and drug policies.
Among the collection are Hefner’s iconic fashion pieces: his white captain’s hat, custom smoking jacket, silk pajamas and Briar pipe with Playboy bunny logo, estimated at about $2,000 each.
The load includes Playboy paraphernalia — bunny motifs and all — relating to the men’s lifestyle magazine he founded, such as Playboy logo cufflinks, a Playboy VIP card, a custom 1974 Monopoly board game (with Hefner Monopoly money and cards) and his copy of the first issue of Playboy in 1953 covered by Marilyn Monroe (estimated at $3,000-$5,000).
Two top items are Hefner’s complete personal set of bound volumes of Playboy magazines ($20,000-$40,000) and his Playboy Legacy Collection Gold, a limited edition set of 48 photograph prints in a wood case with gold embossing ($20,000-$30,000).
Other personal items are also up for sale: a 1946 Wurlitzer jukebox programmed by Hefner, Hefner’s 2016 U.S. passport, his leather-bound Saturday Night Live script from hosting in 1977 and his Hollywood Walk of Fame star. And it’s not all related to his legacy; the auction will features collectors items that Hefner owned, including a first edition of The Great Gatsby and five volumes of Salvador Dali’s Biblia Sacra.
Martin Nolan, executive director of Julien’s Auctions, said Hefner’s “life and legacy truly embodied the American dream.” “Hef” started a school paper in high school, studied at the Art Institute of Chicago and launched the first issue in 1953 after garnering $8,000 to start his company. When he died, he had about $50 million in liquid assets.
Apart from his business endeavors, Hefner was celebrated for his men’s fashion, branding his bunnies in corsets and himself in silky robes long before it was cool. He owned 200 pairs of silk pajamas, which he wore daily with his black velvet slippers from the closed Di Fabrizio of Hollywood on Fairfax Avenue. He went on to license the brand, which capitalizes on sexuality and the female body, to 180 countries.
Daughter Christie Hefner, now president of his foundation, says she’s proud the sale will benefit charity “to advance his life’s commitment to individual rights in a free society.” The former chairman and CEO of Playboy Enterprises added, “Whether it was building his company into one of the most recognizable global brands in history or standing up for social, sexual and civil rights causes, my father lived an extraordinary life as a publishing, social and cultural pioneer.”
Sign up for THR news straight to your inbox every day
The Tonight Show