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The third installment of Marvel Studios’ Iron Man franchise is setting up shop in North Carolina. EUE/Screen Gems and North Carolina Governor Beverly Perdue announced in a press conference Thursday that the studios’ Wilmington outpost will host the bulk of the film’s production.
Marvel filmed both Iron Man and Iron Man 2 both at its own Manhattan Beach studios in California, where it reportedly considered producing the threequel, along with locations in Michigan and New Mexico.
“We aggressively pursued this piece of business,” said EUE/Screen Gems co-owner and COO Chris Cooney. “This film is a game changer—not only for our studios, but for the entire state of North Carolina. It feels great to bring this project to Wilmington, a place where we’ve invested emotionally and financially since 1996. Today, our vision becomes reality.”
Cooney cited North Carolina’s 25-percent film incentive and the studio’s 150,000-square-foot facility as factors in Marvel’s decision.
Iron Man 3 marks the largest production to come to Wilmington, which has previously hosted films such as I Know What You Did Last Summer and 28 Days and the television series Dawson’s Creek.
Starring Robert Downey Jr., the original Iron Man took in $585 million worldwide 2008. Its 2010 sequel had an international take of $624 million. Iron Man 3 is set to move into its Wilmington offices in early 2012, with a scheduled release date of May 3, 2013.
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