James Finn has been named executive vp and head of marketing for FoxNext, the recently-created immersive entertainment division that works across Twentieth Century Fox Film and Fox Networks Group. He will additionally continue in his role within Twentieth Century Fox Home Entertainment as executive vp and co-head of marketing.
FoxNext divisions include FoxNext Games, FoxNext VR Studio and recently-rebranded FoxNext Destinations, which is developing a multiplayer VR game based on the Alien franchise.
A 17-year veteran of the company, Finn will also continue oversight of marketing projects for the Fox Innovation Lab, a technology R&D unit. He begins his new dual role immediately, reporting to both Salil Mehta, president, FoxNext; and Keith Feldman, president, Twentieth Century Fox Home Entertainment.
“FoxNext is focused on developing industry leading interactive experiences and enabling storytellers to bring audiences closer to characters and deeper into their favorite storylines than ever before,” Mehta said in a statement. “James brings a keen understanding of consumer behavior, strong media savvy and extensive relationships that enhance our ability to remain at the forefront of technology and entertainment.”
Said Finn: “I am excited to hit the ground running as FoxNext begins to lay the foundation on the future of immersive experiences.”
