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Coming off of its Netflix family holiday movie Jingle Jangle: A Christmas Journey, John Legend, Mike Jackson and Ty Stiklorius’ Get Lifted Film Co. is partnering with Erik Feig’s youth-focused production company Picturestart on a new joint venture.
Aptly dubbed Picture Lift, the venture will see the two banners develop and produce features together from underrepresented filmmakers and featuring diverse casts. Picturestart will have the option to finance and Get Lifted to co-finance the projects, which will be budgeted in the $10 million range.
“The desire to create platforms for people who have historically been marginalized to tell their stories is what excited us,” Get Lifted’s trio of co-founders said in a joint statement. “We look forward to creating more content through Picture LIFT alongside our longtime friend Erik and the entire Picturestart team.
The two companies are already partnering for an adaptation of S.A. Cosby’s heist novel Blacktop Wasteland, to be penned by Mudbound co-screenwriter Virgil Williams. The Get Lifted partners also worked with Feig on La La Land (in the latter’s former position as co-president of Lionsgate’s motion picture group).
“We’ve had a great connection with Mike, John and their team and wanted to give further commitment and structure to unlocking the unlimited potential in this partnership,” Feig said in a statement. “The distribution landscape is changing rapidly, and we believe it is important to ensure that the creative voices that need to be heard have stable, trustworthy, collaborative partners committed to bringing their projects to fruition.”
Launched by Feig in May 2019, Picturestart released its first feature, the abortion road-trip comedy Unpregnant, in September on HBO Max. The company’s slate includes Paramount’s Grease prequel Summer Lovin’, Warner Bros.’ Albert Hughes-directed The Fugitive reboot, Lionsgate’s adaptation of video game franchise Borderlands and almost a dozen scripted series at various outlets.
In addition to the NAACP Award-nominated Jingle Jangle, Get Lifted’s recent releases include documentaries Giving Voice and 40 Years a Prisoner, HBO docuseries Atlanta’s Missing and Murdered: The Lost Children, IFC and AMC comedy series Sherman’s Showcase and Netflix rap competition Rhythm + Flow. The company’s upcoming releases include Monster starring Kelvin Harrison Jr., sports agent drama Signing Day in partnership with Stephen Curry’s Unanimous Media and ABC political drama Paper Gods.
Nina Shaw, Jean Tanaka and Kevin Garlitz of Del Shaw negotiated the joint venture on behalf of Get Lifted, while Picturestart was represented by COO James McGough, vice president of business affairs Christina Tajalli and WME partner Dan Aloni.
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