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On July 4, more than 100,000 active military servicemembers and veterans saw White House Down in theaters for free.
Sony Pictures offered free admission to service men and women on Independence Day as part of a special tribute to U.S. troops.
Regal Entertainment Group, AMC Theatres, Cinemark and Carmike Cinemas participated in the offer, providing military personnel a free ticket, along with a ticket for a guest.
The Channing Tatum/Jamie Foxx actioner, which grossed a disappointing $24.8 million in its first weekend, took in $3.5 million on the Independence Day holiday. The film has grossed $36.9 million domestically to date.
Roland Emmerich‘s film follows a capitol police officer (Tatum) who is tasked with rescuing the president of the United States (Foxx) after terrorists infiltrate the White House.
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