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While the first Borat film gave Kazakhstan some negative publicity due to how the satirical movie portrays its citizens, the recently released sequel is being referenced in a positive way by the Kazakhstan tourism board.
The catchphrase, “very nice!,” spoken by Sacha Baron Cohen’s Borat in the film, is featured in a new ad campaign for the country. Besides snowcapped mountains, a man — described in the video description as a “wise man” — captures his travel experience with a selfie stick and iPhone video, exclaiming “very nice” to himself.
Back in 2006 when the first Borat was released, a number of foreign governments recommended the film not be released because the material was deemed offensive. Though Kazakhstan’s then-president, Nursultan Nazarbayev, laughed at the bad publicity. “The film was created by a comedian so let’s laugh at it, that’s my attitude,” he told reporters at the time.
Like its predecessor, Borat Subsequent Moviefilm follows the adventures of a fictional Kazakh journalist Borat Sagdiyev and his daughter Tutar (Maria Bakalova), and features appearances from vice president Mike Pence and Rudy Giuliani.
View the campaign video below.
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