Behind every one of your favorite movie posters, buzzworthy trailers or contests involving your favorite movie star is the marketing team with the brain power to make it happen.
The successful communications teams behind such films as Minions, Taken 3 and Steve Jobs were honored Thursday night for Hollywood advertising’s most prestigious honors, the Key Art Awards. Black-ish star Anthony Anderson hosted the CLIO Key Art Awards partnered with The Hollywood Reporter at the Dolby Theater, home of the Oscars. Over 1200 people attended the event.
“Who the f— is responsible for me and my family looking like a calypso band on the Blackish posters?” joked Anderson onstage. “Who did that key art?”
The ceremony was filled with montages featuring the most climatic moments from Mad Max, The Hunger Games: Mockingjay, Guardians of the Galaxy and Jurassic World. Steve Jobs, however, took home the top prize for a theatrical trailer.
“We’re in an age when a trailer gets its own public release date and sometimes a teaser,” said Anderson.
“We work with so many people in this room, and we’ve sucked your neurons and raped your souls. You’ve missed time with your family that can never be recovered. We’re just so grateful for that,” joked Stephanie Gibbons, executive vp marketing and on-air for FX Networks, while receiving the honor for TV network of the year.
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Winners took home coveted trophies this year, a first for the awards.
“This is an industry that continues to evolve, as every year the newest ideas and techniques are introduced,” said Nicole Purcell, president of CLIO. “At CLIO Key Art we continue diversifying this competition by showcasing the best work across a growing list of specialties. This year’s class was no different, and we extend a congratulations to all the teams that took home trophies … for their innovative work.”
Here is the list of winners honored onstage:
Grand Winners (Gold)
Theatrical: Print
BLT Communications, Inc. – Inherent Vice illustrated character campaign
Theatrical: Out of Home
Drissi Advertising Inc. – Minions Cinerama Dome takeover
Game Publisher of the Year
Microsoft Studios/Xbox
Theatrical: Social Media
Trailer Park, Inc. – Taken 3 LinkedIn contest
Television Network of the Year
FX Networks
Television/Streaming Packaging
Syfy and Chiller – Ascension rocket ship premium
Theatrical: Engagement/Experiential
Watson DG – Ex Machina SXSW Tinder turing test
Theatrical: Trailers
Giaronomo Productions – Steve Jobs
Theatrical: Audio/Visual
Aspect – Black Mass Just Sayin teaser
Studio of the Year
Warner Bros.
Agency of the Year
Trailer Park, Inc.
Read the full list of winners here.
