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TORONTO — Lionsgate has picked up the multiplatform rights to Kevin Smith’s self-distributed Red State movie.
As part of a pact between Lionsgate and Smith’s self-distribution label SModcast Picture, the indie studio acquired the rights to distribute Red State in all packaged media, on VOD, SVOD, electronic sell-through and TV in the U.S. market.
SModcast retained the theatrical distribution rights to Red State domestically after the picture bowed at Sundance.
The continuing roll-out strategy will see Lionsgate release the Melisssa Leo and John Goodman-starring Red State on multiple platforms this September, followed by packaged media by the end of 2011.
Theatrically, Smith has toured the film in the U.S. market and grossed close to $1 million from around 15 single show engagements.
The Lionsgate deal was negotiated by Wendy Jaffe, Lionsgate executive vp of business and legal affairs, acquisitions and co-productions, and Smith’s attorney John Sloss, and David Dinerstein.
“This company (Lionsgate) crushed it with DOGMA back in ’99 and ever since, they’ve been able to punch through always-crowded cineplexes with the most responsible marketing budgets in the industry. My flick is my art and my art is like my child; and I feel safe letting Lionsgate babysit my kid,” Smith said in a statement Tuesday.
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