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Lionsgate has signed a movie licensing deal with Valve Corporation as the game developer looks to dominate the living room with its Steam video streaming platform.
As part of its agreement, Lionsgate will license films to Valve’s Steam service, long a go-to source for gamers, but now increasingly expanding its video offerings. The partnership will launch with over 100 Lionsgate films becoming available to Steam customers for rental, including titles from the Hunger Games, Twilight, Saw and Divergent franchises.
Other Lionsgate movie releases on Steam include Natural Born Pranksters, The Expendables and Kick-Ass. More titles will be added as the partnership continues to expand worldwide.
“With over 125 million users, Steam represents a unique, exciting and disruptive opportunity to expand our global distribution business,” Lionsgate president of worldwide television and digital distribution Jim Packer said Monday in a statement. Lionsgate has pacted with other distribution platforms to monetize its movie library like Comcast’s Xfinity On Demand digital store and Tubi TV.
Valve Software is best known for game franchises such as Half-Life, Portal, Left 4 Dead and Counter-Strike. “Lionsgate has emerged as a major creative force with a deep pipeline of blockbuster franchises and commercially exciting, star-driven event films, making them important content suppliers for our platform,” said Valve head of marketing Doug Lombardi in his own statement.
Steam customers are able to view video on all Steam-supported platforms, including Windows, Mac, Linux, SteamOS, and in virtual reality via SteamVR.
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