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It’s an age-old debate: Are you a Marvel or DC kind of fan?
Now a little data is adding fuel to the fire, with Foursquare studying some of the tendencies of fans of both companies’ films. By looking at fans who checked in at screenings of Marvel’s Deadpool and Captain America: Civil War, and DC’s Batman v. Superman: Dawn of Justice and Suicide Squad, Foursquare was able to see what else those fans liked.
In data exclusively provided to Heat Vision, the location intelligence company crunched the numbers based on users who checked into Marvel and DC films on two of its apps: Foursquare and Swarm.
Some of the findings aren’t what you’d expect … such as, who knew Jamba Juice was so big with both of them?
Marvel: Marvel fans (51.7 percent male) are two times more likely to visit T-Mobile and 150 percent more likely to visit 24 Hour Fitness (who ever said geeks weren’t into fitness?) than the average Foursquare user. Their favorite food stops were Jamba Juice, Yogurtland, Pinkberry and Coldstone.
DC: DC moviegoers (52.6 percent male) tended to visit food and beverage stops such as Jamba Juice, Domino’s, Jersey Mike’s, Panda Express, Potbelly, Jimmy Johns and Chipotle. They were also 50 percent more likely to visit Barnes and Nobles compared to the rest of America.
Another great geek battle Foursquare is shedding light on is San Diego Comic-Con vs. New York Comic Con with the company finding differences there as well.
San Diego Comic-Con: SDCC attendees are into fitness; they are two times more likely to check out CorePower Yoga, two times more likely to visit climbing gyms, and two times more likely to go to pilates studios than the average Foursquare user. When it comes to food, they are into Hawaiian restaurants, sake bars and bubble tea shops.
New York Comic-Con: NYCC fans embrace an East Coast vibe, being 12 times more likely to visit Barcade and four times more likely to check out Retro Fitness than the average Foursquare user.
Dive more into the data, provided by Foursquare’s business team, in the graphic below:
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