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Open Road Films and the filmmakers behind Max Steel have lost their bid for a kid-friendly PG rating. Instead, the movie will go out with a PG-13 rating when it opens in theaters Oct. 14.
The Classification and Ratings Administration upheld the PG-13 rating after a hearing Wednesday in Los Angeles for “some sci-fi action violence.”
Tom Ortenberg, CEO of Open Road, represented Dolphin Films at the appeals hearing, while CARA chairman Joan Graves represented the movie ratings board. Dolphin Films produced Max Steel with Mattel.
An origin story, Max Steel chronicles the adventures of teenage Max McGrath and his alien companion, Steel, who combine their new powers to evolve into the turbo-charged Max Steel. The unlikely friends struggle to accept their oddly connected fates as they battle evil forces threatening mankind.
Max Steel was directed by Stewart Hendler, written by Christopher Yost, and stars Ben Winchell, Ana Villafane, Andy Garcia, Maria Bello and Billy Slaughter.
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