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Publicity executive Melissa Hufjay is departing Warner Bros. Home Entertainment after nearly 18 years at the studio.
The move comes as WarnerMedia restructures and institutes a reduction of its workforce.
Hufjay served as WBHE’s vp of publicity, TV, animation & originals and oversaw of WBHE’s full-service publicity department for the television business unit, including guiding and executing all PR initiatives and activities on physical and digital for television, genre, family, animation (Warner Bros. Animation & acquisitions), Blue Ribbon Content (live-action & animation), WBHE-produced live-action films.
She also worked on special interest home entertainment initiatives, including brands DC Comics, Hanna Barbera, LEGO and Warner Bros. Animation. For the past year, Hufjay also reported into Warner Bros Television, working to streamline comprehensive campaigns for TV productions through the home entertainment window.
“While change is not easy, it’s something I’ve always embraced,” Hufjay said of her diverse tenure at the studio. “I’ve had an amazing 17-and-half-year run at Warner Bros. and will forever be grateful to my mentors and colleagues. After spending most of my time with super heroes, my immediate plan is to focus on my family over the holidays but I’m so excited to choose the next step in my career.”
On top of successful campaigns launching the home entertainment releases of Friends and The Big Bang Theory, she launched and orchestrated publicity and marketing activities for more than 40 films in the ongoing DC Universe Movies series over the past 13 years and hosted live presentations at Comic-Con International, New York Comic Con, fan events, as well as world premieres and tentpole festivals throughout the US.
A graduate of George Washington University, Hufjay’s 28-year career has included publicity stints at studios and publicity firms including Paramount Pictures, Castle Rock Entertainment, DreamWorks, Rogers & Cowan and Warner Bros.
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Jon M. Chu