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Michael Moore in TrumpLand is going international.
IMG has sold the latest release from Michael Moore — a performance film in which he tells Ohio residents to vote against Donald Trump — to broadcasters in 13 countries.
The 73-minute film, which enjoyed a surprise release earlier this month, will air as an hourlong special in the U.K. (Channel 4), Australia (Ten Network), France (Canal+) Spain (Movistar), Netherlands (VPRO), New Zealand (TVNZ), Denmark (TV2), Sweden (SVT), Finland (Nelonen), Norway (NRK), Iceland (365), Israel (Yes) and Albania (Digitalb).
Michael Moore in TrumpLand features Moore speaking onstage about presidential candidates Donald Trump and Hillary Clinton, with the director musing about what would happen under their respective presidencies (Trump’s scenario was not flattering). It was shot over two consecutive nights at a venue in Wilmington, Ohio, in a county where Trump received four times as many votes as Clinton did in the primary elections.
The title was released on iTunes on Oct. 21 and within hours shot to No. 1 on the platform. It currently tops iTunes in the U.K., US.., Canada and Germany and is available on Amazon in the U.K., Germany, Japan and the U.S.
Moore himself handled the film’s theatrical release, as it initially screened for one week at New York City’s IFC Center and Los Angeles’ Laemmle Town Center 5 in Encino. Moore told the audience at its premiere: “Our goal is to have as many Americans see this over the next five or 10 days.” The release strategy was a departure from Moore’s previous movies, most recently the much-hyped 2015 Toronto International Film Festival title Where to Invade Next, which was distributed theatrically by an unnamed company headed by ex-Radius executives Tom Quinn and Jason Janego and Alamo Drafthouse founder Tim League (that film, which bowed Feb. 12, earned $3.8 million domestically and never opened overseas).
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