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As it expands its digital distribution capability, Millennium Entertainment has acquired the operations of the Los Angeles office of Amplify, the multiplatform distribution company financed by Preferred Ventures and Digital Media investor Chris Kelly.
As part of the deal, which was announced Friday, Logan Mulvey, who has served as CEO of Amplify for the past year, overseeing acquisitions, business development, sales, and overall strategy, will become Millennium’s senior vp digital distribution, effective immediately. Additionally, Millenium said, Amplify’s Los Angeles-based employees will join Millennium’s marketing and digital distribution teams.
Amplify will continue to operate exclusively from New York as a theatrical and digital-content distribution company. The deal was negotiated by Preferred Ventures managing partner Kevin Iwashina, on behalf of Amplify, and Millennium CEO Bill Lee.
Speaking to his plans for Amplify, its chairman Ed Ojdana said, “Following our acquisition of Variance Films in March of this year, our goal has been to consolidate the digital and theatrical distribution operations of Amplify into New York. It was also important to us that those working in our L.A. office find an opportunity that would allow them to remain in L.A. This transaction provided us the opportunity to accomplish this.”
In August, Millennium’s management team led by Lee, and Virgo Investment Group, a private investment firm, partnered to acquire the Millennium Entertainment catalog assets and film distribution platform from a consortium of investors. As a part of the transaction, Millennium Entertainment will undergo a name change in the coming months.
“Acquiring Amplify’s Los Angeles operation allows us to further enhance our premiere digital service, which will maximize digital opportunities for Millennium,” Lee said.
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