NEW YORK — “Wolfman” and “Green Zone” may not have been the biggest box office performers, but Viacom’s MTV Networks thinks its target demo will enjoy them.
The MTV Networks unit has acquired the broadcast premiere rights to various 2010 films and classics from NBC Universal Domestic Television Distribution, which will particularly benefit Spike TV, which targets males 18-49, the companies said Monday. Most of the movies are set for a 2012 TV premiere.
Financial terms weren’t disclosed.
Spike got the rights to “Robin Hood,” which grossed $310 million in worldwide box office, “Wolfman” ($160 million) and “Green Zone” ($94 million).
Also as part of the deal, which covers a total of 57 films, Comedy Central procured the rights to the broadcast premiere of “Get Him to the Greek,” while MTV acquired “Scott Pilgrim vs. The World.”
The content package also includes film classics, such as “Scarface,” “A Bronx Tale,” “Cape Fear” and the “Jaws” trilogy.
“This action-packed movie package, highlighted by the premieres ‘Robin Hood,’ ‘Wolfman,’ and ‘Green Zone,’ all feature the intensity and drama our guy-centric audience craves,” said John Griffin, senior vp, programming and acquisitions, MTV Networks.
“This significant acquisition establishes MTV Networks as a serious player in the network premiere window,” said Frances Manfredi, executive vp, cable and ancillary sales, NBC Universal Domestic TV Distribution.
