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If nothing else, you have to congratulate whoever is behind the new poster for Dawn of the Planet of the Apes for focusing on what this movie can offer that other summer franchise entries cannot. Yes, other films may offer apocalyptic scenarios that show humanity pushed to the breaking point by forces far outside their control, but only one movie this summer dares to show you an ape riding a horse, looking for trouble.
In an age of posters that prefer to offer character portraits or tasteful Photoshop composites of the various leads staring dramatically at something just off-camera (I’m looking at you, every Marvel movie since Iron Man), there’s something gloriously old-school about the new image: an action shot that shows Caesar rallying his troops by raising a rifle while on horseback, with the Golden Gate Bridge collapsing behind him. It may not tell you everything you need to know about the movie, but it certainly grabs your attention.
(To make things just that little bit better, note two details that aren’t immediately obvious: First, that the Golden Gate Bridge is actually covered in apes, and second, that the majority of the apes in the bay behind Caesar are staring threateningly and directly at the viewer, as if you’re the next target.)
The poster was exclusively unveiled by IGN Thursday morning.
Dawn of the Planet of the Apes, directed by Matt Reeves and starring Jason Clarke, Gary Oldman and Andy Serkis as the horse-riding, man-killing Caesar, will be released in theaters July 11. All other summer movies: The bar for your next posters has been officially raised.
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