- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
New York Comic Con is still officially a week away — it begins October 10 and runs through October 13 at the Javits Center — but things get started a little earlier for one unusual part of the convention, as the con’s “King of the Road” promotion sees four publishers teaming with Chevy to add a little (four-)color to New York’s roads.
Starting this Saturday and running through Tuesday, Oct. 8, the King of the Road challenge will see representatives of Boom! Studios, Valiant Entertainment, Dark Horse Comics and Image Comics driving around NYC in specially decorated Chevy Sonics, stopping off at comic stores in the city and “competing in crazy challenges and giving [fans] the opportunity to win exclusive NYCC prizes along the way,” according to organizers.
STORY: Comic-Cons of the Future will be Bigger, Maybe Not at Comic-Con
There’s little chance of failing to recognize the cars if you’re in the area — each one is literally covered with promotional branding (Valiant’s car advertises new launch Unity, while Image’s mixes characters from recent and upcoming titles with the “What’s Next” tagline; Dark Horse goes for Hellboy and B.P.R.D. decoration, and Boom!’s features a number of characters and titles from the publisher’s catalog) — but if you want to keep track of where the cars are, organizers suggest following the hashtag #NYCCKOTR on Twitter.
Sign up for THR news straight to your inbox every day
More from The Hollywood Reporter
Florence Pugh Says She Chopped Off Her Own Hair for ‘A Good Person’: “Found it Really Liberating”
Zachary Levi Says He Doesn’t Blame Dwayne Johnson for the Nixed Post-Credits Scene in ‘Shazam! Fury of the Gods’
Jeff Goldblum Confirms Role in ‘Wicked’ Movie Musical, Talks “Very Good” Witches Cynthia Erivo, Ariana Grande
How a ‘Pooh’ Slasher Flick May Have Tipped Hong Kong Towards Greater Beijing Censorship