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There are plenty of Oscar beauty suites coming at the end of the week that will provide hair styling, color, mani’s and pedi’s to nominees, presenters and even Oscar party goers. But La Mer — the Estee Lauder brand known for its extremely high end skin creams and treatments — decided to do something a little different this Oscars. They kicked off an Oscar beauty set of suites at the Mr. C Hotel in Beverly Hills starting this past weekend, with a different kind of client in mind.
The goal of the suites, which included La Mer facials and skin massages, was to promote a new La Mer product, Reparative Body Lotion. It contains the jewel of the crown La Mer ingredient, which they refer to as “Miracle Broth.” It was invented by aerospace physicist Dr. Max Huber after he suffered burns, and discovered that sea kelp has nourishing properties and retains moisture like few other things on the market. After 6,000 experiments, he perfected what became nutrient-rich Miracle Broth, and this is the chief ingredient in the new Reparative Body Lotion. La Mer was launched more than a decade ago and its success changed the way the beauty business thinks about pricing and products.
The new skin cream product is being launched, with the purpose of delivering the anti-aging power of a facial serum to the body, renewing and smoothing on contact. Aestheticians in the three suite La Mer group of rooms used it on stylists like Jessica Paster (Emily Blunt, Andrea Riseborough, Felicity Jones), Ryan Hastings (Rooney Mara, Mia Wasikowska), Cameron Silver (Melissa McCarthy), actress Dianna Agron and on makeup artist Mary Burton, who works with Angelina Jolie.
The idea of the initiative was to introduce the product, whch will retail for $150 at Neiman Marcus and Bergdorf Goodman in Aprll, to Hollywood industry insiders, who are always good at getting the word to the right people in the right places. It also gave the stylists and makeup artists a chance to slow down for an hour before a very stressful week kicks off.
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