ABC says it has sold out the advertising time in its Feb. 27 broadcast of the 83d Annual Academy Awards.
Last year was the first year movie studios were allowed to advertise on the awards show. Now they seem to be the dominant advertisers. According to Broadcasting & Cable: Paramount, Summit Pictures, Universal and Walt Disney Pictures have all purchased airtime.
Amazon.com, the American Cancer Society, Anheuser Busch, AT&T, Best Buy, Cars.com, Coke, Hyundai, JCPenney, McDonald’s, Nokia, Procter & Gamble, Sprint and Unilever also are among those that will run commercials.
The network is fetching about $1.7 million per 30-second spot, the Los Angeles Times reports. (Total revenue for last year’s telecast was $70 million. ABC collected about $1.3 million to $1.5 million per spot in 2009 and 2010.)