Oscars: Academy Invites Fans Onto Virtual Red Carpet

Ever envisioned yourself on the red carpet? 

The Academy of Motion Picture Arts and Sciences is giving fans the opportunity to see themselves next to their favorite stars during the Oscars. 

Beginning Tuesday, fans can follow @TheAcademy on Twitter and tweet their red-carpet-ready photos with the hashtag #MyOscarPhoto. A video wall installed on the red carpet on March 2 will then showcase those photos. If a nominee poses in front of a fan’s photo, the Academy will tweet the picture back to the fan. 

In addition, some of the submitted photos will appear on ABC’s red carpet telecast.

“This is a way to create a once-in-a-lifetime experience for fans and give them the opportunity to literally be a part of the red carpet excitement,” said Josh Spector, the Academy’s managing director of digital media and marketing. “We think it will be a lot of fun — not only getting to see a photo of themselves on the red carpet, but also getting to see who poses in the photo with them.”

The Academy worked with Twitter to arrange the social media contest. The San Francisco tech company will also install the Twitter Mirror, a tablet device programming for events, in the Oscars green room to take behind-the-scenes photos of the event. 

“The Academy has long been one of the most innovative partners when it comes to creating a truly social Oscars,” said Andrew Adashek, television partnership manager at Twitter. “We’re excited to see them strengthen their connection to the Twitter audience by letting our users get closer to the red carpet experience than ever before.”

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