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As the Kodak name is removed from the Academy Awards venue in the wake of the film manufacturer’s recent bankruptcy filing, the company is emphasizing that film — and the iconic Kodak brand — are not gone.
In fact, seven of this year’s nine best picture nominees — The Artist, War Horse, Moneyball, The Descendants, The Help, Midnight in Paris and The Tree of Life — were shot on Kodak film, the company said.
It also reported that four of the five nominees in the directing category were lensed on Kodak film, and 15 of the 20 nominees in the four acting categories were captured on film.
Kodak additionally stated that nearly two-thirds of the narrative feature films that earned Oscar nominations this year originated on film.
“We continue to supply filmmakers with the products and support they have come to depend upon from Kodak, and intend to emerge from our reorganization even stronger,” said Kim Snyder, president of Kodak’s Entertainment Imaging division, in a message posted on the company’s web site. “We are still making billions of feet of film, and many of those reels will be used on films contending for the 2013 Academy Awards.”
Kodak believes the transition from film to digital is not happening as fast as it is sometimes portrayed. The company believes that the Academy Award nominated films underscore that belief.
Still, film does not dominate Hollywood as it once did. In recent years, the industry has seen a proliferation of new digital cameras and digital postproduction processes, and transition toward digital cinema exhibition and distribution.
Underscoring the transition, during 2011 Deluxe Entertainment Services Group and Technicolor inked subcontracting agreements that effectively reduced the global footprint of film services, including negative processing and release printing.
At the time of this announcement, Deluxe CEO Cyril Drabinsky, said the agreement “is the result of significant changes in our industry enabled by new digital technologies causing the rapid transition from film to digital.”
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