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Paramount has backed off plans to open Labor Day, Jason Reitman‘s upcoming film starring Kate Winslet and Josh Brolin, in limited release over a very crowded Christmas holiday, instead planning a one-week awards-qualifying run ahead of a wide release.
The distributor has shifted the film from a slower platform release beginning on Dec. 25 to a wide release on Jan. 31, after an Oscar qualifying run on Dec. 27.
The film, based on Joyce Maynard‘s novel of the same name, stars Winslet as a depressed mother who gives a mysterious and possibly dangerous stranger (Brolin) a ride in her car.
Paramount and Indian Paintbrush co-produced the film, which premiered at the Telluride Film Festival on Aug. 29.
With this move, Paramount avoids opening Labor Day over the Christmas holiday, which has become very crowded. There are five wide releases on Dec. 25 (47 Ronin, Believe, Wolf of Wall Street, Grudge Match, The Secret Life of Walter Mitty), two limited releases (August: Osage County, The Invisible Woman) and the expansion of The Weinstein Co.’s Mandela: Long Walk to Freedom. Additionally, two films — Lone Survivor and One Chance — open on limited release on Friday, Dec. 27.
On its new wide release date of Jan. 31, Labor Day opens against only one other wide release — romantic comedy That Awkward Moment.
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