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Paramount worldwide marketing chief Josh Greenstein is not renewing his contract at the end of the year amid reports that he’ll take a top job at Sony.
Megan Colligan, who currently serves as president of domestic marketing and distribution, will take Greenstein’s job. Moreover, the widely respected executive will oversee home entertainment in addition to theatrical. For decades, theatrical and home entertainment have been separate empires within the various studios, and combining them is a bold move.
At the same time, Erik Counter is being promoted to president of worldwide creative advertising and Steve Siskind to president of domestic marketing. Colligan and Counter will report to Moore, while Siskind will report to Colligan.
Paramount vice chairman Rob Moore told The Hollywood Reporter that the three executives being promoted are at the top of their game. “This is definitely a time that calls for innovation,” he said.
Added Paramount chairman-CEO Brad Grey in a statement: “We take great pride in the depth of talented professionals at Paramount and are excited to grow the roles of Megan, Erik and Steve. These promotions reflect our trust in their talents, confidence built upon their experience, and the success each has had working across our staff and partners. Under Rob Moore’s leadership, our motion picture marketing has become the best in the business, and we look forward to this new team structure continuing that success.”
“I also want to thank Josh Greenstein,” Grey continued. “We are truly grateful to Josh for his contributions to our studio and the great work he did here, and we wish him the best for the future.”
Putting theatrical and home entertainment under the purview of one person comes as all of the Hollywood studios look to collapse windows and make movies more readily available in the home.
“As the global marketing and distribution of our films continues to evolve, this new structure will allow us a seamless organization and coordination between Paramount and our consumers, whether they are purchasing a ticket to a theater, purchasing a DVD or downloading a digital copy of our films,” Moore added in a statement.
Colligan joined the studio in 2006 and has served as president of domestic marketing and distribution since 2011. She has handled the domestic marketing and distribution campaigns for some of Paramount’s biggest franchises, including Transformers, Mission: Impossible, Star Trek and Paranormal Activity.
Counter came to the studio six years ago from Intralink, a creative vendor that works with Paramount, where he produced trailers and TV spots for films including American Gangster and The Departed. At Paramount, his campaigns include The Wolf of Wall Street, Noah, and the upcoming Interstellar.
Siskind has been at Paramount since 2004 and has served as executive vp worldwide marketing and advertising, where he has overseen worldwide media planning and buying for theatrical releases. He’s also handled integrated marketing campaigns and digital marketing for the studio’s major franchises.
Pamela McClintock contributed to this report.
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