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Radius-TWC is the latest distributor to get into the Lego game.
The boutique label of The Weinstein Co. has acquired worldwide rights — excluding France, Germany, Malaysia, Taiwan, Hong Kong, China and Brazil — to Daniel Junge and Kief Davidson‘s documentary Beyond the Brick: A Lego Brickumentary, which recently premiered at the Tribeca Film Festival. Jason Bateman narrates.
Produced by Chris Brown, Brendan Kiernan and Justin Moore-Lewy and made with the cooperation of the toy giant, the film delves into all things Lego and the global phenomenon it has created. Jim Packer, Anthony Romano and Jill Wilfert executive produced the movie.
GEM Pictures, the film’s financier, will be handling the excluded territory sales and implementing a novel distribution structure optimal for publicly listed companies. The structure allows a public company to use shares in lieu of cash payments when acquiring film rights.
?”We’ve been looking for a film that families can enjoy together, and Beyond the Brick: A Lego Brickumentary surpasses all of those expectations,” Radius co-presidents Tom Quinn and Jason Janego said in a statement. “The movie is an amazing ride and will appeal to Lego fans around the world.”
Added Junge: “The Lego brand is everywhere, and this documentary is an examination of its footprint in our global community. The Lego brick has transcended language, politics, age, race, art, science and technology — all through its ability to draw out the basic human need to create and share our creations.”
Davidson continued: “Any individual who has ever picked up a Lego brick will be able to draw inspiration from these stories. From rural Indiana to the farmlands of China, from New York City to Munich, from Copenhagen to Sao Paolo — children and adults alike have used Lego bricks to heal, educate and express themselves.”
The Lego brand has become a hot big-screen property. Warner Bros.’ The Lego Movie has earned $461 million worldwide. A sequel and a Ninjago spinoff are in the works.
Josh Braun of Submarine repped the filmmakers.
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