- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
Barco has confirmed that Ted Schilowitz –the first employee at of camera maker Red, who left the company last fall for a consulting post at 20th Century Fox — is also consulting on CinemaBarco. This is effectively a new brand from the digital cinema technology maker that encompasses lobby promotions, interactive preshow and social media, as well as Barco laser projection and Auro 11.1 sound.
Also on Tuesday, Barco revealed that another piece in this initiative is a partnership with New York-based media technology company Audience Entertainment to create an interactive platform for moviegoers called iD (Interactive Dimension). According to the companies, iD could allow audiences to “move and interact as a group, working as a team to influence and determine the outcome of the stories unfolding in front of them.” It is recommended for use with advertising, preshow and feature presentations.
Barco plans to further explain its initiative at CinemaCon, which begins March 24 in Las Vegas.
Schilowitz began collaborating with Barco while at Red and more recently has been working with the company at its headquarters in Belgium. Said Barco vp global entertaiment Todd Hoddick in a statement, “Ted brings a refreshing, childlike enthusiasm combined with his unique brand of disruption toward our effort in creating new, exhilarating and communal entertainment experiences.”
Sign up for THR news straight to your inbox every day
More from The Hollywood Reporter
Original Power Rangers Reunite in ‘Mighty Morphin Power Rangers: Once & Always’ Trailer to Defeat Rita Repulsa
‘Star Wars’: Steven Knight Steps In to Write New Movie Following Damon Lindelof Departure
12-Year-Old ‘Cocaine Bear’ Star Unveils New Comic Book She Created and Co-Authored (Exclusive)
Norman Steinberg, Screenwriter on ‘Blazing Saddles,’ ‘My Favorite Year’ and ‘Johnny Dangerously,’ Dies at 83
Gordon T. Dawson, Peckinpah Protégé and ‘Walker, Texas Ranger’ Writer and Producer, Dies at 84