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MEXICO CITY — The Revolution will be televised.
Revolution, a collective work of shorts lensed by 10 of Mexico’s most notable contemporary directors, is living up to its name with an unusual, socially-minded distribution approach.
Set to bow on the Televisa network on Saturday, when the nation commemorates its centennial anniversary of the Mexican Revolution, the film will air on the small screen prior to its theatrical release Monday.
Producer and distributor Canana Films, the shingle owned by actors Gael Garcia Bernal and Diego Luna, calls the release a “revolutionary, radical” attempt to reach all social classes.
In addition to broadcast TV and theatrical, the film is getting a multiplatform treatment over the holiday weekend with simultaneous releases via video on demand, Blu-ray, DVD and a limited YouTube transmission provided by online film integrator MUBI.
Revolution had it world premiere at Cannes earlier this year and has since been sold to 12 nations and HBO Latin America.
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