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Rearranging its 2011 release schedule, 20th Century Fox is pushing back Rise of the Apes from June to the lucrative Thanksgiving frame. In another key move, the Jim Carrey family pic Mr. Popper’s Penguins moves from Aug. 12 to June 17.
Fox also dated Jack Black/Steve Martin/Owen Wilson starrer The Big Year, which opens nationwide Oct. 14. Directed by David Frankel, Big Year is based on Mark Obmascik’s book The Big Year: A Tale of Man, Nature and Fowl Obsession.
Shuffling comes as Oren Aviv joins Fox as co-president of domestic theatrical marketing and chief marketing officer. He’ll work alongside co-president of marketing and chief creative officer Tony Sella.
Rise of the Apes, an origins pic hoping to reenergize the Planet of the Apes franchise, now opens Nov. 23 instead of June 24.
The tentpole, produced by Chernin Entertainment, reteams Fox and Peter Jackson‘s WETA Digital, which are using technologies developed for Avatar to render photo real apes. (WETA staffers have nicknamed the project “Apetar.”)
Fox believes Rise of the Apes will play throughout the year-end holidays.
Other changes announced Friday: The Sitter moves from July 15 to June 24; Monte Carlo will open July 1 instead of Aug. 12; New Regency’s What’s Your Number? moves from April 29 to Sept. 30; and Now is bumped a month from Sept. 30 to Oct. 28.
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