‘Rise of the Planet of the Apes’ Simians Stage Uprising Over Carmageddon (Video)

STORY: Carmageddon: Hollywood Shares Their Plans on Twitter

In a clever marketing move, a viral video making its rounds on the Internet shows apes from 20th Century Fox’s upcoming event pic Rise of the Planet of the Apes protesting this weekend’s closure of the 405.

The closure, between the 101 and 10 freeways, is expected to cause massive freeway congestion. Sirius XM has devoted a whole channel to Carmageddon, while JetBlue offered $4 flights between Burbank and Long Beach on Saturday that sold out within hours.

STORY: ‘Dexter’s’ Michael C. Hall Celebrates Emmy Nomination With Carmageddon Preparation

Apes, which opens Aug. 5, stars James Franco, Freida Pinto, John Lithgow, Andy Serkis, Tom Felton, Brian Cox and Tyler Labine.

RELATED:

Justin Bieber Launches Anti-Texting Campaign Amid Carmeggedon Countdown