Sirenu Liu has been named to the newly created position of managing director, China, for Twentieth Century Fox.
She will report to Fox chairman and CEO Jim Gianopulos, who announced her appointment today, and she will work directly with Fox co-chairman Stacey Snider on Fox’s film productions in China for Fox International Pictures, led by Thomas Jegeus.
Liu — who most recently ran Filmworks China, an entertainment marketing company she founded in 2010 — also will work closely with the regional and global heads of Fox’s distribution units, including Theatrical, Home Entertainment, Television and Digital Media, to coordinate all their activities in China.
Liu, who will step into the position Oct. 5, will be based in and will supervise the studio’s Beijing office.
“China has long been an important focus for us and its phenomenal growth in recent years has led to many exciting new initiatives. With the hiring of Sirena we are looking to unify our business interests in China under a common vision and strategy, to enhance our relationships with local partners, government regulators and emerging platforms, and to identify and pursue new growth opportunities,” Gianopulos said in a statement.