Comics creator Stan Lee (CAA, Arthur Lieberman) and his POW! Entertainment have inked deals with YouTube and media company EQAL. POW! is creating a YouTube channel called Stan Lee's World of Heroes, which will be a joint venture with Michael Eisner's digital studio Vuguru.
Frazer Harrison/Getty ImagesYou might have thought that the prospect of the first live-action meeting between Superman and Batman would be enough to propel Batman vs. Superman — apparently the working title of the follow-up to this summer’s Man of Steel — to box-office success. Just in case that alone isn’t enough, however, Stan Lee has an idea to guarantee the movie’s success: Give him a cameo.
“I’ll show you why DC isn’t so smart,” he told fans at the recent Wizard World Nashville Comic Con in a moment of tongue-in-cheek ego gone wild. “If I were the head of DC, I would contact me and say, ‘How about doing a cameo in the next Superman movie?’ Can you imagine? Nobody would believe it. Everybody would go see it.”
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In his defense, no one yet has proven that his cameos in Thor, The Avengers and the Iron Man trilogy (among many other movies based on Marvel Comics characters he co-created) aren’t actually the reason that those movies have turned out to be massively successful, so it’s not as if he’s definitively incorrect about his power as a star.
The officially untitled Man of Steel sequel will be released in summer 2015, competing against Avengers: Age of Ultron which is likely to have a Stan cameo. Perhaps we’ll finally get to measure just how important a Lee-ppearance in a superhero movie is to its success after all.
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