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It was primarily men between the ages of 18 and 49, with an average age of 34, who this week bought advance tickets for Star Wars: The Force Awakens, according to theater marketing data firm Movio.
Using its Movio Media market research platform designed for film studios and marketers, the firm’s data also found that those who bought advance tickets regularly go to the movies, once a month, as a group (buying an average of 2.3 tickets per transaction); that they spend 2.6 times more on average at the box office than a typical moviegoer; and that more than 67 percent go to newly released movies within the release week, most on opening night. Additionally, they tend to be tentpole supporters.
Representing roughly 19 million moviegoers, the Movio Media platform aggregates real-time transactional and behavioral moviegoing data from its theater network to provide film distributors and studios with audience and marketing analysis.
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