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Summit Entertainment’s marketing operation is being pared down as top executive Nancy Kirkpatrick exits the company.
Sources say three marketing executives are leaving in addition to Kirkpatrick, whose last day was Wednesday. Approximately 20 people worked in the group; 15 or so are being kept on (many are support staff). The names of those exiting weren’t immediately known.
The departures come amid the long-anticipated integration of Lionsgate and Summit’s marketing operations.
The company’s feature-film marketing will be run by chief marketing officer Tim Palen, a Lionsgate veteran equally well-respected. Kirkpatrick ran marketing at Summit Entertainment before it was bought by Lionsgate.
When Lionsgate bought Summit two years ago, their respective marketing operations were kept separate in order to service Summit’s remaining stable of films. Kirkpatrick continued to serve as worldwide president of marketing for Summit, while Palen continued to head up marketing for Lionsgate, which likewise has roughly 20 people in its marketing division.
Upon Kirkpatrick’s departure, Palen will have oversight of Lionsgate and Summit titles, as well as Pantelion Films. He’ll also have expanded merchandising and theme park duties.
Among other Summit properties, Kirkpatrick ran the marketing campaigns for the blockbuster Twilight franchise. More recently, she successfully launched Divergent, the first title in a new Summit franchise.