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NEW YORK – The Sundance Film Festival, which kicks off this week, is expanding its online video offerings this year, including live streaming of key events.
Web coverage will include live video of major events, such as press conferences, Q&As, and screenings, plus new on-demand content, such as interviews with artists and filmmakers, daily video highlights, roundtable discussions and more.
Among the live streaming offers will be the screening of the film A Day in the Life.
Sundance Institute announced the online plans on Wednesday together with its online video provider Brightcove.
“The mission of Sundance Institute is to discover and foster independent artists and to connect those artists with audiences, and online video continues to play an important role in helping drive awareness and interest in the Festival each year,” said Joseph Beyer, director, digital initiatives at Sundance Institute.
The 2011 Sundance Film Festival runs Jan. 20–30 in Park City, Utah.
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