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Screen Media has picked up the North American theatrical rights to the documentary Street Gang: How We Got to Sesame Street ahead of its world premiere at the 2021 Sundance Film Festival in the Premieres sidebar.
Screen Media will release the HBO Documentary Film in theaters and on home entertainment in spring 2021. The HBO TV debut will follow the theatrical release and the documentary will also be available to stream on HBO Max next year.
Street Gang, inspired by Michael Davis’ book, is directed by Marilyn Agrelo (Mad Hot Ballroom) and produced by Trevor Crafts and Ellen Scherer Crafts. The documentary chronicles the improbable origins and growth of Sesame Street as it changed kids TV and had real-world impacts on equality, education and representation worldwide.
TV producer Joan Ganz Cooney and Sesame Workshop co-founder Lloyd Morrisett — backed by a team of artists, writers and educators — eventually recruited Muppets creator Jim Henson and kids TV writer and director Jon Stone to craft the iconic world of Sesame Street.
“The Sesame Street gang inspired us with their passion to make the world a better place. Chicken Soup for the Soul Entertainment is committed to changing the world one story at a time and we are delighted to share this incredible story with the largest audience possible,” William J. Rouhana Jr., CEO of Chicken Soup for the Soul Entertainment, parent of Screen Media, said in a statement.
The distribution deal was negotiated by Seth Needle, senior vp of global acquisitions and co-productions for Screen Media, with Brian O’Shea, CEO at The Exchange acting on behalf of the filmmakers.
The Exchange is handling foreign sales for the film and financing was provided by Bondit Media Capital LLC.
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