Acceleration Community of Companies and Todd Garner’s Broken Road Prods. have unveiled a partnership that will see the two collaborate on brand content for ACC clients.
Utilizing Garner’s expertise and deep Rolodex with Hollywood creative talent, the partnership is designed to assist brands in storytelling and consumer engagement while producing a range of content including advertising, product-integrated long-form, social-media short form and brand-owned content.
“Todd and I have collaborated and compared notes on entertainment and marketing for years while working toward that special moment where we could combine expertise and skills. This is that moment,” said ACC founder and CEO Michael Nyman. “All of our clients are seeking unique ways to present their brand messages in relevant and impactful ways. We believe partnering with one of the best producers in Hollywood will only better our arsenal of complementary resources including advertising, social media content and other short-form content.”
Since launching in 2019, ACC has confirmed strategic and complementary acquisitions, ventures and business partnerships with digital agency Stripe Theory, creative agency MKG, and design and fabrication agency Pink Sparrow. Clients of ACC and its unit ACC Advisory include Pepsi, Google, Lululemon, Bank of America, Facebook, Sephora, Disney-ABC, Dolby, Netflix, T-Mobile, Fashion Nova, Canopy Growth, Nissan and Amazon.
Garner, founder and CEO of Broken Road, comes to the partnership as his latest film, Mortal Kombat, is set to hit theaters this weekend. He formed the company in 2005 following high-profile stints at Walt Disney Studios and Revolution Studios, which he co-founded with Joe Roth and Rob Moore. His credits include Paul Blart: Mall Cop, Zookeeper, Knight & Day, Into the Storm, The Possession of Hannah Grace, Tag and the upcoming All My Life and Vacation Friends.
“I feel fortunate for all of the commercial and collaborative film and television success we have achieved with such an incredible depth and breadth of talent, directors and writers,” said Garner. “I want to bring our style and approach to brands. Michael Nyman and the ACC community of Companies are the right partners at the right time.”