- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
AMSTERDAM — An 8K broadcast of the Tokyo Olympic Games in Japan is being planned after Sony revealed it was developing production equipment to support 8K, which is ultra sharp and 16 times the resolution of today’s HD.
Sony is part of NexTV-F, a $31 million government-backed consortia comprising Japanese electronics manufacturers, public broadcaster NHK and other stakeholders to forward 4K and 8K “Ultra HD TV.”
“The Japanese government has accelerated 4K and 8K in order to be ready for the 2020 Olympic Games, and we will prepare a team to develop 8K [technology],” said Shoji Nemoto, corporate executive officer, and president of Sony’s Professional Services Group.
Friday at the International Broadcasting Convention, FIFA announced that, with Sony, it would record the World Cup Final 2014 in 4K. That follows a 4K test at last summer’s FIFA Confederations Cup.
“The move by FIFA is a big first step for Ultra-HD,” said Katsunori Yamanouchi, vp of Sony Professional Solutions Europe. “It will help broadcasters understand the product and, when audiences see it – perhaps at public venues – it will begin to generate demand.”
“We’ve been in touch with many broadcasters who have declared an interest in 4K including BSkyB, Sky Italia, Sky Deutschland and they are continuing to test it. … As always with new technology though, we have a chicken and egg situation where content is needed,” Yamanouchi added.
Sign up for THR news straight to your inbox every day