Tribeca Film has acquired North American rights to Time Is Illmatic, the documentary by artist One9 that recounts the creation of Nas’ classic 1994 hip-hop album Illmatic. The film had its world premiere as the opening night selection at the recent Tribeca Film Festival.
Tribeca Film is planning a simultaneous theatrical and VOD release in October, along with performances by Nas in select cities.
Written by Erik Parker, the doc was produced by One9, Parker and Anthony Saleh. It received support from The Ford Foundation’s Just Films and Tribeca Film Institute’s Tribeca All Access program.
“I want to thank Robert De Niro, Jane Rosenthal and the Tribeca Film family for all of the love and support they’ve given Time Is Illmatic,” Nas said. “It is an honor to be in partnership with them. I feel there is a cultural kinship bonded by the city of New York.”
“We began this journey with filmmakers One9 and Erik Parker when they conceived of the idea for the film in 2010 and supported them with funding through the Tribeca Film Institute to complete their vision,” said Rosenthal, co-founder and CEO of Tribeca Enterprises. “We were privileged to open the 2014 festival with the world premiere of this powerful story of an artist’s journey through the toughest of conditions and times.”
The deal was negotiated by Nick Savva, vp acquisitions for Tribeca Film, and David Koh, Dan Braun, Josh Braun for Submarine Entertainment with Liesl Copland for WME on behalf of the filmmakers.