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Universal vs. Relativity gets nasty as the studios jockey for whose movie is fairest of them all.
Relativity: The studio picks up an untitled, family-friendly Snow White script by Melissa Wallack.
Universal: A tougher take called Snow White and the Huntsman is announced with commercials director Rupert Sanders attached.
Relativity: Director Tarsem Singh joins as a June 29, 2012, release date is set — a full six months before Uni’s planned December 2012 bow.
Universal: Oscar winner Charlize Theron is cast as the Evil Queen, signaling Huntsman will be an A-list project.
Universal: Huntsman lands Twilight‘s Kristen Stewart as Snow White. Tough to top that star power. (Casting coup)
Relativity: Want a bigger star than Charlize? How about Julia Roberts, announced as the Queen? (Casting coup)
Relativity: The studio goes smaller, naming up-and-comer Lily Collins as Snow White opposite Armie Hammer as the Prince.
Universal: Having cast Thor‘s Chris Hemsworth as the Huntsman, Uni bumps its release to June 1, 2012, four weeks before Relativity’s movie. (Jerk move!)
Relativity: Just nine days after the Huntsman switcheroo, Relativity leapfrogs its rival with a new release date of March 16, 2012. (Whaat!?)
Universal: Veteran character actors including Ian McShane, Bob Hoskins and Ray Winstone are named as dwarfs, trumping Relativity’s no-name septet.
JULY 21, 2011
Relativity: A photo of Collins as Snow White is leaked on the eve of the Huntsman Comic-Con panel. But even though its film is in production, Relativity passes on bringing footage.
JULY 22, 2011
Universal: Despite having no footage to show, director Sanders wows the crowd with a test reel and four cast shots. Producer Joe Roth calls the Relativity film “soft.” (Advantage, Huntsman)
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