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LONDON – The U.S. studios are backing plans to create a movie event in the U.K. which aims to tip its hat to Comic-Con stateside and revel in all things Hollywood.
The three-day mix of premieres, meet-and-greets, exclusive screenings and talent on show, kicks off August 11 with the British premiere of the Daniel Craig and Harrison Ford starrer Cowboys and Aliens, directed by Jon Favreau at the Cineworld Sky Superscreen.
The show ends August 14 with the unspooling of another British first, Fright Night, starring Colin Farrell and David Tennant.
It will all take place in 02 Arena in London, taking over large parts of the venue including Cineworld Sky Superscreen, Europe’s largest indoor screen, as well as creating a standalone arena to play host to stunt demonstrations and interactive shows such as dancing with StreetDance 3D stars Flawless.
Organizers claim the stars will be on hand for each movie to bolster the glitz and glamor of the event and boost interest among the paying public.
It also promises to be a happy hunting ground for film fanatics, geeks and fandom with memorabilia exhibitions and several of the studios mounting stalls for give-aways, promotions and general box-office stimulants. Think Showest with the ticket-buying public replacing exhibitors is the message from the show’s planners.
The plans have the backing of Paramount Pictures, Walt Disney Pictures, Twentieth Century Fox, Sony Pictures, Marvel Studios, Warner Bros. Pictures, Universal Pictures as well as Optimum Releasing, Pixar, Momentum Pictures, Lionsgate and Icon.
Also promised are screenings of The Help from DreamWorks Pictures, The Change-Up starring Ryan Reynolds and Jason Bateman from Universal and Conan The Barbarian 3D from Lionsgate.
Sneak peaks promised include the Guillermo Del Toro-produced Don’t Be Afraid Of The Dark, James Cameron’sTitanic 3D and Abraham Lincoln: Vampire Hunter.
Organizers also have The London Film Museum aboard to showcase iconic movie costumes from its collection including those from Indiana Jones, Johnny English, Highlander and The Bourne Ultimatum.
Already booked to appear is Mark Millar, creator of Kick Ass, to participate in the show’s Comic-Book World event as well as director Shawn Levy, who promises to bring a “sneak peak” of Real Steel to the show.
Publishing house Bauer Media has joined forces with Clarion Events here to stage the three–day movie shindig, named Big Screen, presented by British movie magazine Empire.
Organizers said the aim will be to make it an annual event.
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