- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
Warner Bros. blockbusters such as the Harry Potter franchise, Gravity and Godzilla will soon be legally available to online viewers in China, thanks to a major rights deal with iQiyi, the Netflix-like streaming video subsidiary of search giant Baidu.
The studio on Tuesday unveiled a new licensing agreement with the Chinese partner covering streaming rights to some 200 film titles. iQiyi also has taken exclusive local online rights to several of the titles, including the Lord of the Rings trilogy, The Great Gatsby and others.
The Warners deal follows previous pacts between iQiyi and 20th Century Fox, NBCUniversal, Paramount and Lionsgate.
Earlier this month, the Chinese streamer snagged exclusive online rights to Oscar winners Moonlight, La La Land and The Salesman.
Video streaming is perhaps the most fiercely contested area of the Chinese entertainment landscape. iQiyi’s chief competitors include Tencent Video and Alibaba-owned Youku Tudou, while strict protectionism by Beijing regulators prevents Netflix and Amazon from entering the market.
Last month, iQiyi raised $1.53 billion in new funds to compete with rivals and fuel investments in exclusive and original content.
Sign up for THR news straight to your inbox every day