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LONDON — Less stagger and more swagger was the order of the evening as Simon Pegg and fellow cast members Nick Frost and Rosamund Pike strolled among the fanboys and tourist gawkers for the world premiere of Edgar Wright‘s The World’s End.
Pike, a former Bond girl, turned up in a shin length white dress designed by Victoria Beckham. She said working on the film was like discovering she had three clever older brothers.
The Universal Pictures-backed Working Title and Big Talk production marked its global debut in the famous British capital landmark theater the Empire Leicester Square on July 10.
The crowds were to be expected for the movie that reunites Wright with actors Pegg and Frost, as they enjoy cult status, following the trio’s successes with Shaun of the Dead and Hot Fuzz.
The trio have teamed up for another round of boozing, buddying and B-movie parodying, as described in THR‘s review, in what has been presented by the trio as the third movie in co-screenwriters Wright and Pegg’s cheekily titled “three flavours cornetto” trilogy, named after the ice cream cone that makes cameos in each movie. Premiere attendees were handed a mint cornetto on arrival at the theater.
Paddy Considine (The Bourne Ultimatum) and Eddie Marsan (Sherlock Holmes), who join the Wright, Pegg and Frost gang onscreen for the first time, also enjoyed the premiere.
There was a ripple of disappointment that Martin Freeman (The Hobbit), the other newcomer to the gang, couldn’t join the outing because of other commitments.
Sporting a powder blue suit with black trim, Pegg said the movie has “little bits of all of us” in the characters.
He also hinted that the trio of Wright, Frost and himself will make another film together, but “without the cornetto.”
Big Talk chief and producer Nira Park thanked working title for allowing her to make the trio of films “without interference, particularly Working Title co-chairman Eric Fellner.“
She gave a shout out to Universal and Focus before bringing Wright to the stage.
Wright introduced co-conspirators Pegg and Frost along with Pike and Marsan to the stage inside the cinema ahead of the screening.
Wright told the audience that if anyone “tweeted about the surprises” ahead of its wide release “he would kill” them.
The movie is released by Universal in the U.K. on July 19, a month ahead of its U.S. bow via Focus.
It stars Pegg as an immature 40-something who drags four friends on a 12-pint drinking marathon in the small English town of Newton Haven where they grew up.
After assembling for the outing, the evening takes a turn for sci-fi as they find themselves fighting off an alien invasion amidst the drinking games and final pub goal.
Wright said from the blue carpet earlier that the whole premise of the movie was based on a pub crawl he and his friends from his home town in Somerset had “failed miserably at the age of 19” to complete.
Select premiere-goers were invited on a one-bar only hop of their own to the swanky West End club and eaterie DSTRKT for a party scheduled to run late into the night.
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