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YouTube stars Grace Helbig, Hannah Hart and Mamrie Hart are teaming once again for Dirty Thirty, a digital release about a birthday party that goes off the rails.
Lionsgate has acquired the project, which reunites the stars and production team behind 2014 digital title Camp Takota.
Mamrie Hart and Molly Prather penned the script and Andrew Bush (Roller Town) will direct. Camp Takota producer Michael Goldfine (The Outfield) will produce with executive producers Helbig, Hannah Hart, Mamrie Hart, Ken Treusch and Vincent Nastri.
“As we build out our original digital offerings, we continue to look for projects that fit Lionsgate’s brand as a leader in supplying the next generation of global content and Dirty Thirty perfectly fits that mandate,” said Lionsgate Digital’s Jordan Gilbert. “Grace, Mamrie, Hannah and the entire team have proven that they understand the digital audience and we are excited to be working with them on this long-form digital feature.”
Michael Goldfine Productions is producing with distribution from Lionsgate. IMG Films is executive producing. The film goes into preproduction this week.
Helbig, Hannah Hart and Mamrie Hart are close friends known by fans as the “Holy Trinity” who frequently collaborate on videos and have even toured together. They teamed with Goldfine to make Camp Takota two years ago and in many ways spearheaded the rise of digitally released films starring social media talent.
In a prepared statement, the trio said that they are excited to be making another digital film together. “We wanted to expand off the success of Camp Takota by bringing in a major studio,” they continued. “Lionsgate is the perfect partner because they are a big player, but they’re a young studio who will support our creative vision and take chances. Plus, they approved our snacks budget.”
WME brokered the deal with Lionsgate. Hannah Hart is represented by UTA, Bleecker Street and attorney Ryan Pastorek. Grace Helbig is repped by WME, Bleecker Street and attorney Melissa Fox. Mamrie Hart is represented by CAA, Bleecker Street and attorney Melissa Fox.
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