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China’s LeVision Pictures will screen director Zhang Yimou‘s latest film, Home Coming, in 4K quality on Imax screens. In a parallel announcement, the group also signed emerging director Lu Chuan to make films.
Home Coming is currently in postproduction, Zhang told a news conference in Beijing where LeVision announced its 2014 slate. LeVision CEO Zhang Zhao said Home Coming — which tells the story of a female writer’s experiences during the Cultural Revolution, a time of great ideological upheaval in the 1960s and 1970s — was the company’s top priority for the current year.
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Imax recently inked a deal with property and media conglomerate Dalian Wanda Group to build 210 large-format theaters in China by 2021.
LeVision unveiled a distribution slate of 15 titles, including The Expendables 3, the next installment of zeitgeisty romance Tiny Times, and John Woo‘s much-anticipated The Crossing, as well as Iceman 3D.
Zhang Zhao said he expected the company’s releases this year to earn $489 million at the box office.
Among those attending the event were Imax’s greater China chief Chen Jiande and Imax head of international development, Anthony Vogels.
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Lu, director of City of Life and Death and Kekexili: Mountain Patrol is generally considered one of the strongest talents to come out of China in recent years, and the move to LeVision is quite a coup, after Zhang Yimou joined in May last year.
“Filmmaking is a cooperative venture. Working with LeVision will give me the scope to be a more dutiful director,” said Lu, adding that he grew up watching Zhang Yimou’s movies and was very excited about being on the same slate.
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