The future of skincare is here. On Monday, Derek Zoolander and Kiehl’s Since 1851 announced the debut of the Derek Zoolander Center for People Who Don’t Age Good (DZCFPWDAG) in NYC’s Meatpacking District. The “center” will debut when the sequel hits theaters on Feb. 12.
Leave it to the leading male model played by Ben Stiller to shun tradition. His is a “proven” 6.5 step program, “born out of Derek’s aversion to other, traditional 12 step processes, and his desire for a leaner, more efficient approach to an issue affecting the population at large,” according to the release. His 6.5 steps address maximum “youthification.”
The Center is open to the public beginning Tuesday, Feb. 9, and will stay open through Saturday, Feb. 13. Once inside, clients will be guided along a journey by ridiculously good-looking, supple-skinned male models. Each step addresses something like Phalangeal Preservation, or Decontamination. Better watch out, Alexanya Atoz (played by Kristen Wiig).
In addition, clients can scoop up two limited-edition Kiehl’s x Zoolander 2 sets: The Ridiculously Youthful Collection, or The “Blue Kiehl” Men’s Collection. And, because the ever-altruistic Zoolander wants to reach 100% of the population impacted by aging, the experience is available online, too. Now, how about the Derek Zoolander Center For Children Who Can’t Read Good And Wanna Learn To Do Other Stuff Good Too?