MIPCOM 2012: Sony Snaps up Business Reality TV Show Format

The show, "The Takeover," aired on Ireland's RTE and Sony will sell the format at the TV market in France.

LONDON – Sony Pictures Television (SPT) has snapped up Irish factual entertainment format The Takeover, ahead of the upcoming international television market MIPCOM.

The show is billed as "particularly topical" for the current economic backdrop as it portrays bosses at struggling companies standing down to let the employees take over in a last ditch attempt to save the business and their jobs.

SPT snapped up international rights to the format developed by Irish production company Toto Productions for the country's broadcaster RTE.

The studio is expanding its non-scripted offering through both acquisition and commissions, SPT said.

Also on Sony's MIPCOM roster via acquisition is Israeli format Raid the Cage, billed as an action-packed gameshow where couples complete trivia and physical challenges to haul prizes from a gigantic cage before the doors slam shut.

The format is co-created by Shy Barmeli and United Studios who have secured a 14 episode series commission with Israeli broadcaster, Reshet.

SPT will sell the format internationally and has also inked a first look deal with co creator Barmeli to develop future formats together.

Also being trumpeted as MIPCOM dawns is a deal that sees SPT’s newest gameshows Breakaway picked up by Egypt’s commercial broadcaster Al Hayat, with SPT Arabia commissioned to produce a local version.

In the U.K., the BBC ordered a second series of Breakaway for this fall from Gogglebox Entertainment, originator of the format after a debut season of 20 episodes on BBC2 earlier this year.

Breakaway sees contestants compete as a group to complete a giant, lit-up racetrack through trivia questions with the option for any player to break away at anytime to take all of the prize money alone.

SPT will also launch a third fresh format, Casanova Bootcamp, created by its international development team and its Dutch production venture, Tuvalu Media.

Casanova Bootcamp is a coaching format that sees love-starved, male dating failures taken back to basics with a series of experts and challenges to become dating "casanovas."

The viewer follows their journey to find love, learning from the tips & tricks shared with the audience.

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