2008 Governors Award: National Geographic Channel


The ice caps are melting, the forests are dwindling, the air reeks of toxicity. But how do
you get that through to an oversaturated public?

This was the challenge the National Geographic Channel overcame with "Preserve Our Planet," an unprecedented, long-term, multiplatform effort that incorporated the Internet (PreserveOurPlanet.com), television specials, PSAs and print media -- to convey the issues of environmental conservation and global survival. The project has earned this year's Governors Award from the TV academy's Board of Governors.

Two years in the making, "Preserve Our Planet" aimed to reach viewers weary of green messaging. "Our goal was not to threaten or frighten but to make the information relevant," says Chris Albert, NGC executive director of communications. "We're all about providing people with knowledge, because then they're more inclined to be proactive."