2010 Vancouver Olympics

Snowboard Rings 600x200


March 7, 2010

NBC ratings keeping pace after Olympics
NBC's first week after the Winter Olympics may not have won the gold, but at least the network didn't fall off the podium.  Full story

March 1, 2010

Olympics pulls impressive ratings for NBC
NBC posted impressive Olympics ratings, but the question moving forward is how much the network will benefit from its coverage, including its role as a launchpad for Jay Leno's return to "The Tonight Show." Full story

Canada vs. U.S. game most-watched in history
An average 16.6 million viewers, or half the Canadian population, watched Sunday as Canada beat the Americans 3-2 in overtime to win the gold medal in the men's hockey tournament, according to BBM Canada data. Full story

Feb. 28, 2010

Vancouver Games anthem revamped
Canada's Olympic Broadcasting Media Consortium has come to the rescue of the Vancouver Games' closing ceremony Sunday night by producing a bilingual video of the Olympic theme song "I Believe." Full story

Feb. 26, 2010

Winter Games ratings strength continues Friday
NBC's Vancouver Games coverage Friday night continued to generate impressive numbers, drawing 24.5 million viewers as Apolo Anton Ohno won his eighth medal. Full story

Feb. 25, 2010

Olympics viewership skewing older
The Winter Olympics may be attracting mega-ratings, but their demo profile isn't the most attractive. The Vancouver Games are skewing disproportionately to older viewers, a Nielsen study found. Full story

Olympics unbeatable in Canada ratings
Canada may not own the medals podium at the 2010 Vancouver Games, but the country's Olympic Broadcast Media Consortium owns the couch. Full story

Feb. 24, 2010

Olympics lifts NBC out of fourth place
Thanks to 10 nights of Winter Olympics coverage averaging 26 million viewers per telecast, NBC has gained 12% season-to-date and moved out of its perpetual ratings purgatory. Full story

Digital Olympics score big with Canadians
The first truly digital Olympics are a hit with Canadians. The TV set is still by far the biggest platform by which Canadians view the 2010 Vancouver Games. Full story

Feb. 22, 2010

Olympics has new Battle of the Brians
Canadian broadcaster CTV on Monday put its veteran Olympic broadcast host Brian Williams up against "NBC Nightly News" anchor Brian Williams in a matchup of the two Williamses dubbed "The Summit." Full story

Feb. 18, 2010

Canada to break even on Olympics
Canada's CTV-led Olympic Broadcast Media Consortium expects to break even covering the 2010 Vancouver Games. CTV's Rick Brace said Thursday that home soil advantage has advertising sales on track to cover the cost of televising the Vancouver Games. Full story

Feb. 17, 2010

Olympic concert accident injures fans
Vancouver Olympic organizers are investigating a Tuesday night Live Nation-produced rock concert at the 2010 Winter Games where a barricade collapse left 19 people injured. Full story

Feb. 15, 2010

NBC scores with Olympics opening weekend
Continuing a recent streak of improved ratings for live events, the opening weekend of NBC's Winter Games coverage has posted near-record levels of viewership. Full story

Feb. 13, 2010

Opening ceremony second most-watched non-U.S. ever
NBC's coverage of the opening ceremony from Vancouver was the second most-watched ever for a non-U.S. Winter Olympics. Full story

Olympics opener breaks Canadian record
The opening ceremony for the 2010 Vancouver Olympic Games on Friday night became the most watched Canadian TV show ever. Full story

Feb. 12, 2010

Olympic athlete's death streamed on CTV site
When Canada's CTV-led Olympic broadcast consortium said it will stream every second of the Vancouver Games sporting competition, it didn't have capturing the moment of a competitive athlete's death in mind. Full story

Feb. 11, 2010

Twitter thwarts secrecy of Olympics opener
The traditional shroud of secrecy around Olympic opening ceremony has some gaping holes in this age of digital downloads and social networking. Full story

Feb. 10, 2010

Digital Olympic Games set to begin
Let the first fully digital Olympic Games begin. Canada's Olympic Broadcast Media Consortium unveiled its digital offerings for the 2010 Vancouver Games, promising to deliver from Friday's opening ceremonies every second of every competition live at CTVOlympics.ca and RDSolympiques.ca. Full story

Feb. 9, 2010

Arnold Schwarzenegger to carry Olympic torch
California Gov. Arnold Schwarzenegger is to carry the Olympic torch Friday morning on a final relay before the opening ceremony for the Vancouver Games. Full story

Feb. 5, 2010

Canada backyard Olympic coverage gears up
TORONTO -- Like a general keeping his army working, moving and communicating, Canadian sports broadcaster Rick Chisholm is directing traffic among 1,400 production staff and crew in the throes of preparation for the Vancouver/Whistler Olympic Games. Full story

Jan. 28, 2010

NBC gambles on Vancouver Olympics
NBC successfully has battled network rivals, time differences and controversy during two decades of Olympics. But on the eve of the Vancouver Winter Games, the Peacock might bow to an intractable foe: economics. Full story

Networks approach future Olympics cautiously
Don't expect the monster bids that have accompanied previous negotiations when the International Olympic Committee opens the round for the 2014 and 2016 Games. Full story

Jan. 26, 2010

NBC hopes Olympics help its image
NBC's Conan O'Brien/Jay Leno fiasco has been a monumental disaster for the network, both for its public image and bottom line, as it prepares to pay an embittered O'Brien and his staff an estimated $45 million to abandon "The Tonight Show." Full story

Jan. 19, 2010

B.C. creates post-Olympics tourism ad
Having seen governor Arnold Schwarzenegger and domestic actors and athletes succeed with TV spots to promote California tourism, British Columbia has produced its own celebrity-driven commercial to pull in American tourists after the Winter Olympics. Full story

Jan. 18, 2010

Vancouver shifting into Olympics mode
As athletes prepare to compete for gold at the Vancouver Winter Olympics next month, film and TV producers have begun to run a gauntlet of road closures and security restrictions in and around the host city. Full story

Jan. 14, 2010

NBC Uni goes for Olympics record
The Winter Olympic torch is weeks from being raised in Vancouver but already NBC Uni is going for a record. The company announced Thursday that it will roll out more than 835 hours of Olympic coverage across its networks. It will be the most ever for a Winter Olympics and more than what NBC Uni had offered in coverage for 2006 in Turin, Italy, and CBS' coverage of the 2002 games in Salt Lake City combined. Full story

Dec. 2, 2009

Neil Young tribute set for Winter Olympics
NEW YORK -- Members of Broken Social Scene, Iron & Wine, Sun Kil Moon, Ron Sexsmith and Joan As Police Woman are among the artists confirmed to appear at a concert celebrating the music of Neil Young as part of the upcoming Vancouver Winter Olympics. Full story

Nov. 17, 2009

Bell Canada plans mobile Olympics coverage
TORONTO -- Domestic phone giant Bell Canada plans exclusive wall-to-wall Canadian mobile coverage of the upcoming Vancouver/Whistler 2010 Olympic and Paralympic Winter Games after signing a distribution agreement with the Olympic Broadcast Media Consortium. Full story

Nov. 16, 2009

NBC pacing behind in Olympics ad sales
With fewer than 90 days left before the Olympic torch arrives at BC Place Stadium in Vancouver, NBC Universal still has a solid chunk of inventory left to sell. And while the ad marketplace has begun showing signs of life in the past few weeks, the Peacock faces an uphill climb if it is to hit its volume target. Full story

Oct. 27, 2009

NBC gears up for Vancouver Olympics push
Making the U.S. Winter Olympic team is no clear-cut deal. Most athletes earn their spots not at Olympic trials, but based on their performances during World Cup events in the months leading up to the Games. Full story